Built for

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Ditch the problem email addresses in your list
List Hygiene saves you time and money by finding and fixing spam and bot signups, typos, and more in Klaviyo.
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Protect domain reputation
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Lower ESP cost
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Improve deliverability

HOW IT WORKS

Clean list, zero effort
Keep your list healthy and high-performing—without the manual work. Our guided process gets you up and running quickly.
Guided onboarding call
White-glove onboarding with setup in under 2 minutes.
01
Complimentary audit
Understand impact upfront—no commitments.
02
Approve & launch
Review results and go live.
03
Reap the benefits🎉
Better deliverability, lower costs.
04
Better deliverability without the guesswork
Harmful email addresses are found and suppressed before they wreak havoc — helping you send smarter and stay out of spam.
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No
guesswork
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No black
box models
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No assumptions
on engagement
Unmatched email verification coverage
Rest easy knowing every profile is verified with the most comprehensive set of checks available and the proper set of actions taken. From profile suppression to typo fixes, everything is handled for you.

DO NOT MAIL

Bot emails
Created and used at scale by malicious actors. They fake engagement and are built to handle double opt-ins and captchas beating engagement-based segmentation efforts.

DO NOT MAIL

Spam traps
Abandoned email addresses used by inbox providers to detect poor list hygiene. Unfixed, it directly impacts sender reputation and leads to blacklisting.

DO NOT MAIL

Toxic domain

Emails tied to domains known for spam or fraudulent activity.

DO NOT MAIL

High-frequency spam reporters

Sometimes referred to as abuse prone emails, these emails are tied to high-frequency spam complaints often with malicious intent.

DO NOT MAIL

Mailbox does not exist

Addresses pointing to non-existent mailbox.

DO NOT MAIL

Hard bounce risk

Addresses which have returned a permanent delivery failures preventing email delivery.

DO NOT MAIL

"Do not mail" status

Email addresses flagged as restricted for sending email to.

DO NOT MAIL

Catch-all emails

Catches emails sent to a domain where a mailbox does not exist.

DO NOT MAIL

No MX records

Domains without valid mail server configurations.

DO NOT MAIL

Unrouteable IP

IPs unable to deliver messages to the recipient's server.

DO NOT MAIL (BEST PRACTICE)

Temporary or disposable email

Single use address, often for discounts or bypassing account creation restrictions. Ineffective for long-term marketing.

UPDATED OR MERGED

Typos e.g. “gmial”
When the domain of an email is mistyped by the user.

LONG-TERM RETRIES

DO NOT MAIL (BEST PRACTICE)

Full mailboxes
Email addresses unable to receive messages due to storage limits. Retried monthly to preserve CAC before ultimately suppressing.

SMART RETRIES

DO NOT MAIL

Temporary error
A mailbox provider was temporarily down and mail delivery was unsuccessful. Retried using a smart backoff interval to preserve CAC before ultimately suppressing.
Ditch the CSV. Our Klaviyo integration is fully automated
That's right. No more unsecure, massive, and manual CSV handling. List Hygiene runs safely in the background without disrupting campaigns. Invalid email profiles are suppressed, not deleted to save money and data.
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The Hidden Problem in Your Email List
Most brands don’t realize how quickly their list quality can decline.
Overtime, email list accumulate invalid addresses
It sabotages marketing efforts.
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Invalid email addresses often make up 4% to 30% of marketing lists
Historical scans show an average invalid rate of 9.5%. Even good email addresses degrade over time killing marketing performance and driving unnecessary cost.
Marketing lists
Tailored to your needs
A fully automated solution for maintaining clean, high-performing Klaviyo lists—without the manual effort.
Ongoing cleanup
Ongoing Cleaning
New emails are automatically monitored and cleaned as they’re added, keeping your list accurate and up to date.
Historical cleanup
Historical Cleanup
One-time bulk clean of historical email addresses to remove older invalid & harmful profiles; a great foundation for future campaigns.
Retry logic
Preserve CAC with Retrys
Select preset retry intervals for full or temporarily unavailable mailboxes, helping preserve CAC by not discarding valuable leads too quickly.
Typo handling
Typos Fixed
Choose whether to auto-correct common email typos or leave them unchanged—full control, based on your preferences.
Data security you can trust
Your data is yours. It’s never sold, licensed, or used for purposes unrelated to core functionality. Valid emails are deleted shortly after processing to ensure privacy.
Note: Invalid emails retained for reporting & future detection.
Simple scalable pricing
Pricing starts at $60 per month and is based on usage.
One credit is equal to an email address checked, a typo fix, or a retry.
Monthly volume
Price
1 to 2,999
$60
per month
3,000+
$0.0200
per credit
10,000+
$0.0175
per credit
25,000+
$0.0170
per credit
50,000+
$0.0165
per credit
100,000+
$0.0110
per credit
250,000+
$0.0100
per credit
500,000+
$0.0095
per credit
Over 1,000,000
Get Started

Zero risk. No commitments. Cancel anytime.

Simple Scalable Pricing
Pricing starts at $60 per month and is based on usage.
One credit is equal to an email address checked, a typo fix, or a retry.
Get Started
Monthly volume
Price
1 to 2,999
$60
per month
3,000+
$0.0200
per credit
10,000+
$0.0175
per credit
25,000+
$0.0170
per credit
50,000+
$0.0165
per credit
100,000+
$0.0110
per credit
250,000+
$0.0100
per credit
500,000+
$0.0095
per credit
Over 1,000,000
Frequently asked questions
Doesn't my email platorm provide this?
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No, it’s counter-productive to the billing model of most ESPs as they charge based on list size or send volume (which increases with list size).
Couldn't I segment by engagement?
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No, bots are designed to fake engagement, handle double opt-ins and bypass captcha checks, which we’ve confirmed through extensive testing. In some cases, invalid emails show higher engagement rates than valid inboxes.

Even profiles of engaged real users degrade over time as emails become invalid.
What is included in the initial bulk historical cleanup?
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The initial bulk email validation involves thoroughly analyzing your existing email lists to identify and remove invalid, risky, or inactive email addresses. This process sets a strong foundation by ensuring your campaigns are sent to active and valid subscribers only.
Will this tool integrate seamlessly with my current Klaviyo setup?
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Yes, the tool integrates seamlessly with your Klaviyo workflows. Once the initial setup is complete, the ongoing hygiene process will run smoothly in the background without disrupting your email campaigns.
How is the pricing determined for my email list?
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Pricing starts at $60 per month and is tiered based on the volume of emails scanned each month. Refer to the pricing table for detailed rates based on your email opt-in volume. One-time bulk cleanup is also possible and priced based on list size. If you have multiple Klaviyo accounts, volume pricing is calculated based on all accounts.
Can you work with multiple Klaviyo profiles?
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Absolutely, and volume pricing is calculated across your accounts.  
Do you handle email verification for email marketing agencies?
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Yes, we work well with email marketing agencies looking to improve the value they provide clients without increasing time spent managing the work. Pay for clients to unlock volume pricing or have each sign up on their own. Reach out to set up a partnerships, referrals, or affiliate setup.

We offer white label options for agencies managing email opt-in volume in excess of 10 million records per month. White labelling bulk one-time cleanup is available for lists over 500,000.
Why is list hygiene important for my marketing program?
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List hygiene improves deliverability, reduces bounce, and helps protect your sender reputation. By focusing on active and valid subscribers, you’ll see higher engagement rates and better campaign performance, ultimately leading to a more cost-effective marketing strategy.